In part one, we talked about how to create your content strategy plan. Now we’re sharing some fool-proof ways to find compelling ideas for content.
Researching topic ideas for your content strategy should be fun. Try out these ideas:
• Use Google: Did you ever notice that when you begin typing a search in Google, it attempts to auto-complete your search? Use this to your advantage! For insurance, you may want to use this simply by typing in “insurance” or another product offering and see what pops up. How about “owning a car” or “what is insurance”? Once you see what is frequently searched, you can try to identify how you can contribute to the conversation with unique content.
• Identify gaps in existing content: You are likely to discover that there is a lot of different content out there already—how can you contribute to that in a unique way? Figure out where the gaps are. Perhaps there are a lot of articles about winterizing your home but not much on what to do if your pipes do happen to freeze – write it! You can always branch off of a topic that is already topical with something new and interesting.
What do I mean by that? Check out these 3 ideas:
1. Creating an emergency kit for your car: This topic is popular during the winter months especially, and there is so much more you can do with it!
- Essentials for inside of your car during the winter time – blankets, gloves, a bag of sand or salt, an ice scraper, etc.
- “3 Tools You Might Not Know Existed To Help Escape Your Car In An Emergency” – the LifeHammer and ResQMe are just a couple – review the tools for your clients and educate them on the unique features of each.
2. Valentine’s Day: This is a huge topic in February. Let’s just say that insurance wise, we focus on health and life-related topics.
- Life insurance for newly married couples
- Chocolate is good for your health
- Creative gift ideas that will make your sweetie’s life easier
3. Winterizing your home: Another popular topic during this time of the year, there is a lot of content out there on how to keep your home safe for winter, but where are the gaps?
- What to do if your pipes freeze
- How to properly insulate your basement/attic
- Keeping your fireplace clean and safe
Once you start brainstorming around a major topic, you’ll be amazed how much you can come up with!
So get out there and create for yourself one heck of an astonishing plan for your content and once you master that, we can talk about actually writing the content!
